Very recently, BioWare confirmed that we are going to hear more about the next Dragon Age in the form of blogs and social content this year, which means that Dragon Age 4’s marketing phases are on the horizon, regardless of EA Play 2022’s recent cancellation.
Given that, I figured I’d look back at many of BioWare’s previous marketing strategies, exploring how exactly they sold their games at the time: what key information was promoted pre-launch? What blogs did they release? What was the main selling points of the game that were marketed? What about early trailers and so on?
The entire reason I’m doing this is so we can speculate and see if Dragon Age 4 will follow similar marketing strategies - what content we can expect to see, what info were they selling their games on, and how close to release did they start sharing more. All of that and more in this very sporadic, vloggy video today!
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